2 – 7 September 2016
Between 2nd and 7th September 2016, Berlin’s historic East Side Gallery was transformed into a specially designed upcycled container. The pop-up atelier stood on stilts on the landing stage of the Mercedes-Benz Arena, right next to the River Spree. Within it, artist Theirry Noir would stay every day between 10 am and 10 pm and paint Grundig refrigerators in front of the visitors.
By the end of the 5 days, Noir had painted a total of 20 Grundig double-door refrigerators, each cultivated from not only a technological wonder but now also into a colourful work of art. On the fridges, he painted his interpretation of Chef Massimo Bottura’s Food for Soul campaign, which we are proud to work closely with along with our Respect Food campaign, which promotes mindfulness when wasting food.
Each refrigerator was then auctioned off on behalf of Bottura’s Food for Soul initiative, which aims to feed the disadvantaged by cooking dishes from food which would have otherwise been thrown away