Though fighting food waste starts at home, and helped along by innovation, it takes real people with real vision to lead the charge. Our beloved partner, Chef Massimo Bottura’s cultural association, and our community partner, Food For Soul was founded to promote social awareness about food waste and hunger. Food for Soul drives forward a range of initiatives in collaboration with chefs, artisans, food suppliers, designers, and institutions.
We both believe Cooking is an Act of Love, for People and Planet. This Christmas, you can join us in a call to act and make a donation for a good cause.