Food is ingrained in our myths, rituals, and daily lives. We Respect Food and strive to protect it for a better future together. The food we choose and the way we consume it affect our health and that of our planet. That’s why we do our best to create massive awareness regarding food waste with every possible platform and opportunity we have, providing tools like Respect Food, as well as providing technological solutions to problems, all in order to support people in reducing household food waste.
We should remind the world that food is not as abundant as we might think and that we should take care of it and think twice about what we discard.
This year, we embraced the United Nations’ call against food waste. From International Day of Awareness of Food Loss and Waste (Sep 29th) until World Food Day (Oct 16th), our beloved brand ambassador and UNEP Goodwill Ambassador Massimo Bottura, Food For Soul and us as Grundig will be promoting the message “The More We Are, The More We Halve” and encouraging people to contribute to this mission.
For us, every day is World Food Day. We feel that it’s up to us to lead the fight against food waste. With this mission, we are trying to create awareness regarding issues of food waste with our social media posts and by prioritizing special days of the year.