For us, every day is World Food Day. We feel that it’s our responsibility to lead the fight against food waste. To remind the world not to take food for granted, but to treat it with care. Respecting food is the only way we can ensure a better future. And as a brand that believes in a better future, every day we’re working toward developing new technologies that fight food waste. That’s our mission.
Moreover, we know great missions need great partnerships. Thanks to ours, over the last year we saved more than 200 tonnes of food, served 450,000 dishes, and worked with more than 15.000 volunteers and 300 chefs.
As a global brand with a strong eco-conscience, by adopting this Respect Food initiative, we champion the cause of reducing food waste. Our «Respect Food» initiative aims to inspire everyone to fight with us, by showing people how to tackle waste in kitchens with innovative products.
That’s why we ask you to join us and let’s #RespectFood together. Because without you we can’t make it.
Did you know that a third of the world’s annual food production ends up in the trash? That’s 1.3 BILLION TONNES of edible food wasted. It’s food that could feed 868 million of the world’s hungry. In fact, it’s 4-times the amount of food they need to lead nourished lives.
Numbers are rough estimations based on an average UK household. Source: wrap.org.uk
Numbers are rough estimations based on an average UK household grocery purchase. Source: wrap.org.uk
Days are calculated based on data from National Geographic. Source: nationalgeographic.com
of food is wasted or lost globally per year
generated per year by food waste
Food loss and waste also amount to a major squandering of resources, including water, land, energy, labour and capital and needlessly produce greenhouse gas emissions, contributing to global warming and climate change.
of dairy products are lost or wasted in Europe every year.
Though fighting food waste starts at home, and helped along by innovation, it takes real people with real vision to lead the charge. Our beloved partner, Chef Massimo Bottura’s cultural association, and our community partner, Food For Soul was founded to promote social awareness about food waste and hunger. Food for Soul drives forward a range of initiatives in collaboration with chefs, artisans, food suppliers, designers, and institutions.
We both believe Cooking is an Act of Love, for People and Planet. This Christmas, you can join us in a call to act and make a donation for a good cause.