Imagine for a moment that you never took out the bins because you create zero waste. Is it possible? If social policies, laws and technological advancements come together with and are inspired by individual efforts… Then why not? Zeynep Güven Ünlü, a journalist living in California, wrote.
My late grandmother never wasted anything, not even a bite. She used to walk to the market carrying two bags and made patchwork blankets from old clothes. If she lived with us in California today, there is no doubt she would quickly become one of the coolest and most well-loved residents of our town.
Living simply, consuming in moderation, producing less waste and creating less pollution etc. This lifestyle used to be the normal way of life in a medium-sized Anatolian town in the 50s, 60s and 70s but it has become an ideal that requires intentional effort for those living in modern metropolitan areas. Making an effort to simplify life sounds a little ironic but what can we do? This is our reality!
In this period of my life, I am living in one of the most eco-conscious regions of the world and have the opportunity to experience what they do first-hand.
Although environmental consciousness has a long history, San Francisco’s Zero Waste policy started in the 2000s. Committed to reducing waste over time, the city adopted legal practices in this regard whilst launching an extensive public relations campaign. Public Relations and Information Coordinator Peter Gallotta said, “It is impossible for us to achieve our objectives without public participation. For this reason, it is important to use companies to reach as many people as possible through training in different languages. What’s more, we refuse to be content with this and we are knocking on every door, telling them how to dispose of their waste”.