Did you know that a third of the world’s annual food production ends up in the bin? That’s 1.3 BILLION TONNES of edible food wasted every year. In fact, it’s 4-times the amount of food that is needed to feed the 868 million starving people across the globe.
Numbers are rough estimations based on an average UK household. Source: wrap.org.uk
Numbers are rough estimations based on an average UK household grocery purchase. Source: wrap.org.uk
Days are calculated based on data from National Geographic. Source: nationalgeographic.com
Though fighting food waste starts at home, and is helped along by innovation, it takes real people with real vision to lead the charge. Enter Chef Massimo Bottura and his cultural association Food For Soul. Founded to promote social awareness about food wastage and hunger, Food for Soul drives forward a range of initiatives in collaboration with chefs, artisans, food suppliers, designers and institutions.